Building Social Strategy for Three Distinctive Dental Insurance Audiences
R O L E
Social Media Strategy | Training
R E S U L T S
• Developed three unique social strategies, prioritizing consumers, providers, and policymakers, including competitive audits, campaign opportunities, and platform-specific tactics
• Led training sessions focused on influencer marketing and social media advertising
• Led training sessions focused on influencer marketing and social media advertising
Preparing for the Worst for a Ten-Day Event with a Social Media Customer Service Plan
R O L E
Account Lead | Strategy & Analytics | Organic Social Media
R E S U L T S
• Built comprehensive customer service plan and FAQ document focused on 13 categories and over 140 potential questions, iterated throughout the event
• Collaborated with team to manage over 4,700 mentions across direct messages and public posts on Facebook, Instagram, and Twitter
• Collaborated with team to manage over 4,700 mentions across direct messages and public posts on Facebook, Instagram, and Twitter
Building Organization Marketing and Sales Dashboard for Nonprofit Theatre
R O L E
Strategy & Analytics | Organic Social Media | Paid Social Advertising
R E S U L T S
• Leveraged Google Data Studio to build automated dashboard, blending social media, email marketing, and website data to review ticket sales trends and website traffic