Innovating Social Media Strategy with a National Food Franchise
R O L E 
Account Lead | Strategy & Analytics | Organic Social Media | Paid Social Advertising | Influencer Marketing
R E S U L T S
• Increased social media impressions by 23%, and organic engagements by 11%, year over year
• Launched first influencer campaign with over 15+ visits in four months
• Restructured Facebook advertising strategy for $125,000+ budget to reduce costs, optimize performance, and improve reporting
Restarting a Celebrity Chef's Digital Presence During the Pandemic
R O L E
Account Lead | Strategy & Analytics | Organic Social Media 
R E S U L T S
• Generated 1.3m organic impressions on Facebook and Instagram in less than a year
• Launched social video strategy, leading to over 90,000 views across Instagram Video, Instagram Reels, and YouTube 
• Increased followers organically by 8.3% in less than a year
Using Social Media to Launch a Regional Movement
R O L E
Account Lead | Strategy & Analytics | Organic Social Media
R E S U L T S 
• Generated 498,000+ campaign-focused organic social media impressions and 13,000+ social media engagements
• Social media efforts accounted for 34.5% of website campaign traffic
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